A campaign doesn't write to everyone on every lead it finds. It avoids writing twice to the same address, holds back from people who've asked not to hear from you, and lets old leads go. This article explains each reason and how to see which one applies.
Find out why
Open the lead, from Saved leads, or from the campaign's Leads page.
Look at the status at the top: To review, Sending, Finished, Replied or Not sending.
Under the person's name, each campaign says what happened to its letters, such as Skipped, Expired, Paused, Stopped or Do not contact, often with the reason in words.
It's waiting for you
If the lead says To review, the campaign is set to Let me check each lead first and nothing goes until you click Send. See "How to review leads before letters go out".
Nobody reviewed it in time
The lead shows Expired: it waited in Review leads longer than the campaign's Cancel unreviewed leads after setting, so nothing was sent. Open the lead and you can still send its letters after all.
It was skipped
Skipped means someone on your team clicked Skip lead, or the campaign passed it over because of one of the reasons below. A lead you skipped yourself can be sent after all from the lead.
Someone else at the address is getting the letters
Only one set of letters goes to an address. You'll see one of:
Letters go to someone else at this address: for example, the company is written to rather than its owners at the same office.
A letter sequence is already being sent to this address: another campaign or another lead is already writing there.
Another of your campaigns found it first
A lead one campaign is already writing about doesn't get letters from a second campaign too, so no one gets two campaigns' letters. The lead shows the campaign that's writing to them. To move someone to another campaign, open the lead and use Add to campaign.
They asked not to hear from you
This address is marked as do not contact: someone ticked Mark this address as 'do not contact' when stopping letters. No campaign writes there again.
Response already received for this planning application: a reply was logged, so no more letters go about it.
This planning application has been set to reject all enrolments: all letters on the lead were stopped, with future letters blocked.
There's nowhere to post it
The lead says No address to post to, or The council's address isn't one we can post to — won't get letters. Planning applications with no address at all don't become leads.
It's waiting for the council
A letter tied to a decision, such as When the application is approved, only goes if that decision happens. Until then it shows Only goes if something happens first. If the council decides the other way, it Won't be sent.
Their kind of person isn't on your plan
Letters to agents, companies and company owners need the Enterprise plan (Outreach in Australia). On other plans those people are kept on the lead but not written to, and letters already planned for them are held.
The campaign is paused or archived
The lead shows Paused. Resume the campaign with Also resume all paused letter workflows for this campaign ticked, and the letters carry on.
The letter couldn't be posted
The lead shows Letter failed or A letter failed. Usually there wasn't enough letter credit to pay for it. See "Why letters aren't going out".
A letter has a problem
Can't be filled in means the letter uses details this lead doesn't have. Click Fix the letter, fill in what's missing, then send it.